In addition to this digital transformation, the development of artificial intelligence (AI) technologies has brought about revolutionary innovations in communication processes. AI significantly contributes to making digital communication personalized and target-oriented. Algorithms and data analytics propose content based on users’ interests and behaviors, which plays an effective role in marketing strategies, advertising recommendations, and social media experiences. AI-supported communication tools optimize personal interactions, enabling both individuals and institutions to communicate more efficiently and effectively.
Social media platforms, messaging apps, blogs, podcasts, and video-sharing sites, among other new communication tools, provide various channels for individuals, private companies, and government institutions to make their voices heard. AI technologies make it possible for the content used in these tools to reach broader audiences and for users to have richer experiences. These tools facilitate interaction and feedback in communication while also accelerating societal changes.
Although digital communication has created many positive opportunities, it has also raised concerns, particularly regarding privacy and data security. AI-powered data collection and processing procedures bring ethical issues to the forefront and necessitate the protection of users’ digital rights. The rise of AI in the digital age also has significant effects on social relationships and individuals’ psychological well-being. Social media addiction, cyberbullying, digital loneliness, and the echo chambers created by AI algorithms are among the new challenges brought by the digital age.
To communicate effectively in the digital age, digital literacy has become increasingly important. Individuals need to develop the skills to effectively use digital tools and AI technologies, including accessing, evaluating, and producing information. Digital communication tools and AI have also brought about significant changes in the private sector and business world. Digital marketing, data analytics, and the ease of reaching consumers with large datasets, as well as digital advertising’s ability to easily reach different target audiences through AI applications, have been made possible. Additionally, AI-based customer services and chatbots assist companies in managing customer interactions more efficiently and swiftly.
In conclusion, communication and AI in the digital age have created and continue to create profound impacts across nearly every area of life. Understanding and adapting to these changes are critically important for individuals and societies to succeed in this era.
CIDA International 2024 is pleased to invite you to the 4th Digital Communication Symposium: “Digital Transformation and Artificial Intelligence” organized to explore the rapidly changing and digitalizing communication dynamics of the modern world. The symposium aims to discuss the academic and practical aspects of new media tools, digital platforms, and communication strategies brought by the 21st century.
Organized under the leadership and organization of the Eastern Mediterranean University Faculty of Communication, CIDA International 2024 will be held on 28-30 November 2024 in Gazimağusa (Northern Cyprus). The symposium will be held in-person. If requested, there will also be an opportunity for online presentations.

Main Symposium Topics:
– The Potentials and Threats of Artificial Intelligence
– New Methods in Content Production with AI
– Algorithms and Interaction: Social Media Shaped by AI
– Data Journalism and AI: Accuracy and Reliability in News
– AI and Digital Advertising: Targeting and Privacy Issues
– Fake News and AI
– Future Media Professionals: New Skills in the AI Era
– Ethical Issues: Communication Practices Shaped by AI
– New Perception Management in Public Relations with AI
– Visual Media and AI: Virtual Reality and Augmented Reality Applications

Participation and Paper Submission:
Those wishing to participate in the symposium and present papers must submit their abstracts by 31 October 2024 to cida@emu.edu.tr. Papers will be accepted after a double-blind peer-review process. Participants are expected to submit an abstract not exceeding 250 words, along with 5 keywords and a short biography. Accepted papers will be published in the symposium proceedings.

Important Dates:
Deadline for Abstract Submission: 31 October 2024
Announcement of Accepted Papers: 7 November 2024

Participation Fee
Early Registration:
Online/In-Person Standard: 60 EURO (2,300 TL)
Online/In-Person Student: 30 EURO (1,150 TL)
Regular Registration:
Online/In-Person Standard: 80 EURO (3,000 TL)
Online/In-Person Student: 50 EURO (2,000 TL)

We would be delighted to see you at this significant event. We believe that your participation and contributions will make our symposium even more successful. For detailed information and application, please visit our website: www.cidainternational.org

CIDA 2024 Organizing Committee